Google Adwords 2015 Call Only Campaign
If your goal is to increase phone calls to your business, in theory Call-only campaigns allow you to focus on getting more people to click-to-call you straight from your ads.
With these campaigns, you should be able to use CPC bidding based on the value of a call to your business. You’ll also be able to add your existing phone information to your new ads.
Currently this campaign sucks
1. Quality Score is bad on call only campaigns
2. headline text ads has been removed
3. Costs are sometimes 5X
4. Its an extra campaign you have to create
Untill google adwords fixes this, I would not use these campiagns
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